Part of a series of Columbia General Studies student profiles, to attract nontraditional students who are looking to continue education or a degree at an Ivy League school like Columbia University. Supported by Social video content, online banners, profile pages on Columbia GS site.

Full 360 integrated marketing campaign, prelaunch, launch, post launch materials, including social media, digital animated banners, internal employee communications, OHH, hospital signage, eblasts, digital banners, video series, event marketing, collateral.

Before the HealthPlex was completed, sponsors, physicians and patients experienced a VR walkthrough on YouTube with branded Google cardboard. In addition, a mobile VR Oculus Rift tour allowed a more robust experience at the grand opening and other events.

A campaign which started two years before, and leading up to, Super Bowl XLVIII. TV, print, web banners, warming/welcoming stations, OOH, social media, in-stadium program ads and signage.

Wise Snack’s streat teams around all 5 boughoughs, searching for NY’s best dancer. Viewers voted and shared online on microsite and social media. Other components included stadium signage, OOH, wild postings, transit, print and web banners.

Subway Restaurants street teams, including a wrapped vehicle, went to parks and beaches to promote the new sandwich Steak & Bacon Melt. Support included a microsite, social media, OOH, window clings, prize wheel, giveaways, coupons, banner ads, TV commercial.

Over 18 commercials for Subway Restaurants, here are my favorite 3. All supported with in-store window clings, displays, OOH, web banners, social media, employee incentives.

This healing arts project (dance & inspirational storytelling from cancer patients) called Project We vs C was a partnership between Robert Wood Johnson University Hospital Hamilton & RWJ Barnabus Health. The campaign included a program ad, brochure, and direct mail.