Rebranding campaign produced at Trajectory that included TV, print, OOH, internal communications, social media, brand book, microsite, web banners, etc.

Created at Trajectory, this campaign was the announcement of the new Reading HealthPlex for Advanced Surgical & Patient Care. Campaign included social media, print, OOH, internal and external communications, TV, and a VR application (investors, doctors, and patients could experience the new facility before it was even built).

Before the HealthPlex was completed, sponsors, physicians and patients experienced a VR walkthrough on YouTube with branded Google cardboard. In addition, a mobile VR Oculus Rift tour allowed a more robust experience at the grand opening and other events.

A campaign which started two years before, and leading up to, Super Bowl XLVIII. TV, print, web banners, warming/welcoming stations, OOH, social media, in-stadium program ads and signage.

Wise Snack’s streat teams around all 5 boughoughs, searching for NY’s best dancer. Viewers voted and shared online on microsite and social media. Other components included stadium signage, OOH, wild postings, transit, print and web banners.

Subway Restaurants street teams, including a wrapped vehicle, went to parks and beaches to promote the new sandwich Steak & Bacon Melt. Support included a microsite, social media, OOH, window clings, prize wheel, giveaways, coupons, banner ads, TV commercial.

Introducing a new audience (sports fans) to brands through sports sponsorship and professional athletes. Advertising included, TV, print ads, transit, wild postings, stadium signage, OOH, program ads, online, social media, and sweepstakes, and event marketing.

Over 18 commercials for Subway Restaurants, here are my favorite 3. All supported with in-store window clings, displays, OOH, web banners, social media, employee incentives.

Created at Trajectory, this healing arts project (dance & inspirational storytelling from cancer patients) called Project We vs C was a partnership between Robert Wood Johnson University Hospital Hamilton & RWJ Barnabus Health. The campaign included a program ad, brochure, and direct mail.

Client’s current label lacked a brand identity and felt generic. Also, they wanted to have a line of flavors that would be added, 17 in total, including “Original.”

Disparate, cluttered and lacking a leadership tone, Prudential Stainless & Alloys needed a brand campaign with a single-minded message in each ad, as well as a contemporary look and feel.

A & A Supply needed to update their catalog and at the same time develop a brand look and tone. In order to compete against larger and more established supply companies like U-Line, they needed to look like a player in the B2B environment.