With over 18 years of advertising experience, I consider myself a hands-on Creative Director / Art Director who can execute as well as lead creative teams from concept to completion. I’ve branded companies, rebranded companies, and helped companies grow. My experience includes an eclectic list of industries: food & beverage, health & wellness, financial & consulting, technology, travel & tourism, pharmaceutical. Whether it’s a global brand initiative or a buck slip, I put my creative passion into every project, big or small. Because, it’s all creative. Creative that creates results for the agency and its clients.
EXPERIENCE:
June, 2022 - Present
Creative Director
Radancy
Clients include: Geisinger, UNMH, iRobot, Citibank Investment, USAA, Mass Mutual, NewYork-Presbyterian Hospital. Created career brand websites with CMS content pages, social meda marketing, event marketing, etc. Managed multiple create teams, creative pitches, pre-launch, launch, post launch materials.
August 15, 2021 - December 23, 2021
Freelance Group Art Supervisor
Havas, San Francisco
Created launch materials for Achrondroplasia client (DTC & HCP): CVA, DM, Dosing Admin, Annotated PI, Patient Brochure, DSE Social Posts,
Leave Behind, Infusion Deck, Website rebuild, NA Banners, Magnum PI (Digital & Print).
Other clients included Vizimin, Palynziq, and Naglazyme
June 2018 - August 2021
Creative Director/Art Director
Studio4915
Creative consulting, managing, and execution of day-to-day creative for a variety clients.
Rebranded a steel pipe company with a B2B print campaign, resulting in leads and sales
Streamlined social media (FB, Twitter, Instagram) posts for SpringJene Toothpaste
Concepted and executed PPT template for NYS Health’s Prenatal Instructional webinar
Branded a B2B supply company with a new look and tone, resulting in new client acquisitions
and awarenessConcepted and designed brand label for a hot sauce company with over 15 flavors
Brand consultant and designer for toxic risk assessment company
Clients: Prudential Steel & Alloy, SpringJene Toothpaste, DPV Environmental, Futures Today Consulting, Uptown Works, Charles Quest, Grahn Tax
April 2016 – May 2018
Creative Director/Art Director
Trajectory
Organized and managed workflow of the creative department to ensure day-to-day tactical
items were executed
Hired creative talent—art directors, writers, freelancers—and mentored Jr. creative, providing feedback and guidance
Presented creative concepts internally to account and externally to clients
Direct report to agency partners
Collaborated with the account management team
Ensured all creative projects were completed on time and within budget
Assisted with execution on all client projects
Developed marketing creative for consumer, B2B, and corporate
Identified weaknesses in creative department and streamlined the process
Met all strategic objectives according to creative briefs.
Clients: Tower Health, Reading Healthplex, Progyny, Sonic Hearing Aids, RWJ Hamilton, MedSpa
April 2015 – March 2016
Freelance Sr. Art Director
H4B, FCB
In between fulltime gigs, had the opportunity to work back in NY, expanding my arsenal of creative to Healthcare/Pharma.
Designed HCP & DTC content including P.I. detailer, journal ads, formulary kit, product
trade packet with folder, MVA, event booth, direct mailers, web banners
Clients: Viberzi, Odozmo, Atripla, Evotaz
November 2006– April 2015
Associate Creative Director/Art Director
Source Communications
Direct report to Creative Director on day-to-day creative for an eclectic roster of clients. Managed teams of art directors, copywriters, freelancers, and production department. Organized and participated in all client presentations, new business pitches and internal presentations. Ensured
pre-production, production, and post production on all creative materials, commercial & photo shoots, were seamlessly executed.
Clients: Subway Restaurants, Wise Snacks, Amtrak, Super Bowl Host Committee, Sony, Nikon, Olympus, CohnReznick, World Baseball Classic